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Introduction

Sync Made Easy is a brand asset of HIC Global Solutions. It is an integration app that connects Shopify storefronts with Salesforce CRM.

As the brand Sync Made Easy  is open for partnerships and affiliations, some guidelines are laid to to ensure compliance with brand usage and proper utilization of the Sync Made Easy logo for design and co-branding purposes.

Please be understood that by using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines, and any violation of these guidelines will result in the termination of your permission to use our brand assets.

Brand Identity Guide

thank you for reviewing the document

The guidelines in it will help us maintain graphic and message continuity, protect our logo
assets, and build powerful, relevant messaging across a variety of platforms when
used appropriately.

why is this necessary ?

Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully.

Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.

Brand Voice

Sync Made Easy, with its purpose of making data-syncing seamless between the eCommerce platform and the CRM,  has a clear Brand Voice that is

  • Honest
  • Transparent
  • Courteous
  • Professional
  • Helpful
We convey genuine information by keeping our Brand Tone
  • Respectful
  • Friendly
  • Informative

while maintaining integrity, equality and avoiding any exaggeration or misinterpretation.

Brand Logo Types

The Sync Made Easy logo comprises our brand name and the tagline set in Montserrat. We prefer using our primary logo in most instances. 

Please follow the instructions in the guide for the correct usage of our logo.

Primary Logo
Alternate Logo
Co-Branding

Partnering with a third party may require us to use a co-branded logo. The logo is composed of three elements: our primary brand logo, a dividing line or “| or +”, and a third-party logo. It is important that the logos are equal in size.

Please note that we allow third parties to use our logo only after specific permissions.

Guidelines
Clear Space
Everyone likes a little personal space. Our logo does too. Make sure it can breathe by reserving clear space equal to the height of the “S” on all sides.
Minimum Size
Don’t make people squint. In digital applications, our logo should be at least 110 pixels wide. In print, it should be at least 1.2 inches (3 centimeters) wide.
Logo Primary Color
  • HEX: #95be45
  • RGB: R 149 G 190 B 69
  • HSL: H 80 S 48 L 51
  • CMYK: C 22% M 0% Y 64% K 25%
Logo Secondary Color
  • HEX: #000
  • RGB: R 0 G 0 B 0
  • HSL: H 0 S 0 L 0
  • CMYK: C 0% M 0% Y 0% K 100%
Brand Typeface
Primary Typefaces
Aa
Montserrat, sans-serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,:;?!@#$%^&*) 0123456789
Secondary Typefaces
Aa
Open Sans, sans-serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,:;?!@#$%^&*) 0123456789
Brand Color Palette
Primary Colors
Hex: #95be45

RGB: 149, 190, 69

CMYK: C 22, M 0, Y 64, K 25
Hex : #27ae60

RGB : 39, 174, 96

CMYK : C 78, M 0, Y 45, K 32
Hex : #025959

RGB : 2, 89, 89

CMYK : C 98, M 0, Y 0, K 65
Secondary Colors
Hex : #5e8d3e

RGB : 94, 141, 62

CMYK : C 33, M 0, Y 56, K 45
Hex : #ffbb0a

RGB : 255, 187, 10

CMYK : C 0, M 27, Y 96, K 0
Hex : #c3bfb6

RGB : 245, 180, 75

CMYK : C 3, M 32, Y 81, K 0
Tertiary Colors
Hex : #2d91cf

RGB : 45, 145, 207

CMYK : C 33, M 0, Y 56, K 45
Hex : #032d60

RGB : 3, 45, 96

CMYK : C 97, M 53, Y 0, K 62
Hex : #ff9d28

RGB : 255, 157, 40

CMYK: C 0, M 38, Y 84, K 0