Introduction
Sync Made Easy is a brand asset of HIC Global Solutions. It is an integration app that connects Shopify storefronts with Salesforce CRM.
As the brand Sync Made Easy is open for partnerships and affiliations, some guidelines are laid to to ensure compliance with brand usage and proper utilization of the Sync Made Easy logo for design and co-branding purposes.
Please be understood that by using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines, and any violation of these guidelines will result in the termination of your permission to use our brand assets.
Brand Identity Guide
thank you for reviewing the document
The guidelines in it will help us maintain graphic and message continuity, protect our logo
assets, and build powerful, relevant messaging across a variety of platforms when
used appropriately.
why is this necessary ?
Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully.
Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.
Brand Voice
Sync Made Easy, with its purpose of making data-syncing seamless between the eCommerce platform and the CRM, has a clear Brand Voice that is
- Honest
- Transparent
- Courteous
- Professional
- Helpful
- Respectful
- Friendly
- Informative
while maintaining integrity, equality and avoiding any exaggeration or misinterpretation.
Brand Logo Types
The Sync Made Easy logo comprises our brand name and the tagline set in Montserrat. We prefer using our primary logo in most instances.
Please follow the instructions in the guide for the correct usage of our logo.
- Correct Way to Use SME Logo
Primary Logo
Alternate Logo
- Incorrect Way
Co-Branding
Partnering with a third party may require us to use a co-branded logo. The logo is composed of three elements: our primary brand logo, a dividing line or “| or +”, and a third-party logo. It is important that the logos are equal in size.
Please note that we allow third parties to use our logo only after specific permissions.
Guidelines
Clear Space
Minimum Size
Logo Primary Color
- HEX: #95be45
- RGB: R 149 G 190 B 69
- HSL: H 80 S 48 L 51
- CMYK: C 22% M 0% Y 64% K 25%
Logo Secondary Color
- HEX: #000
- RGB: R 0 G 0 B 0
- HSL: H 0 S 0 L 0
- CMYK: C 0% M 0% Y 0% K 100%
Brand Typeface
Primary Typefaces
Aa
Montserrat, sans-serif
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Secondary Typefaces
Aa
Open Sans, sans-serif
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