How Mentholatum Boosted Multi-Store Efficiency by 72% with Salesforce Integration

Key Improvements

89%

accuracy in merged customer records across multi-store environments.

100%

sync coverage of orders, including discounts and brand metadata.

72%

improvement in customer order visibility through custom objects and fields.

Company Overview

The Mentholatum Company is a global health and wellness leader founded in 1889 in Wichita, Kansas. Today, operating in over 150 countries, the company develops trusted non-prescription healthcare and personal care products—spanning lip care, skin care, eye care, and pain relief—rooted in innovation and quality. Guided by a philosophy of supporting society and earning trust, Mentholatum delivers everyday wellness solutions with global impact.

Challenges

Duplicate Customers Across Stores: Same users appearing in different Shopify storefronts.
Data Loss Due to Incomplete Records: Many customer profiles were missing essential information, such as emails or names.
Price Mismatches from Discount Handling: Shopify discounts weren’t reflected in Salesforce totals.
Sub-Brand and Campaign Attribution: Needed store-specific and brand-level data sync.
Custom Object Strategy: Syncing abandoned checkouts required custom architecture in Salesforce.

Solutions

Smart Merging Logic – Configured app to merge only customers with valid email and name, with de-duplication based on email to prevent cross-store redundancy.
Abandoned Checkout Handling – Created a custom Salesforce object for abandoned checkouts, differentiating draft orders from abandoned carts for accurate reporting.
Discount-Aware Order Sync – Remapped UnitPrice in Order Products to reflect Shopify discount prices and aligned total order value with Shopify’s “Discount Codes” field.
Sub-Brand Data Integration – Mapped Shopify “Brand” metadata to a Salesforce custom field, enabling segmentation and performance reporting for each sub-brand.
Cross-Sell Bundle Mapping – Captured applied bundles and discount codes from Shopify metadata to track upsell success rates in Salesforce.
Customer- Store Relationship Visibility – Auto-populated a multi-picklist on Customer records showing all store names from order history for better marketing insights.

Conclusion

The integration unified data from 11 Shopify stores into clean, accurate records, eliminating duplicates, fixing pricing gaps, and enriching orders with brand and discount details. This gave marketing and sales teams a complete 360° customer view across all sub-brands, delivering a scalable, automated solution that boosts efficiency and supports data-driven growth.

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